In conversation with our Chief Revenue Officer, Todd Eckler
We’re proud to take a unique approach to innovation in the precision motion space. We took technology and science which has been around for a century or so and modernized it. We’re now leading industries that are increasingly demanding smaller, lighter, faster, and portable technology without its current limitations. Today, we’re talking about the history and future of our world-shaping company with our Chief Revenue Officer Todd Eckler.
Todd, let’s start by taking us back to the beginning of how Piezo Motion came to be?
TE: Absolutely, Piezo Motion is an evolution of our existing brand. Historically we’ve been developing highly precise, unique motion systems that are needed in very specific environments, for example in aerospace. In these cases, you may only need ten of them, but they need to be so high-performance and specific that you’d come to the best of the best, which is essentially our team. We literally have the scientists who wrote the book on this.
We got to where we are now because we had a breakthrough while working on a project. We produced a precision motor that’s enabling 100 times more precision and longer usage with less power and a smaller footprint. By creating this we saw an opportunity to disrupt the market and bring a level of precision at scale which was previously only accessible at the extreme-cost end.
This technology is not designed to be used for everything, it’s for cutting edge spaces which will benefit humanity. Some examples are live robotic surgery and wearable medicine, until now it would simply have been too expensive.
You’re right, there is so much incredible potential for this in the medical technology space, can you explain the benefits?
TE: There are many compelling examples here. To begin with, introducing robotics within the surgical process can literally be the difference between life and death. In this type of environment the ability to make prescriptive movements based on what’s happening in real time is invaluable. Another example is that a wearable drug device will know when to deliver a high potent narcotic based on the data available to it.
Our very precise smooth motion using very little power enables engineers to put this into a device attached to someone’s body to give them a crucial dose when needed, without interrupting their life.
In many application spaces there’s an overlap in the importance of the software sending data to implement the hardware. You have a background in software as a service, why is it so important to consider both sides here?
TE: We specialise in the precision hardware side of things but we certainly develop it in a way which allows us to make changes on the software side of it too. We have an infinite amount of analysis that can be used in order to direct the behaviour of the hardware. For example when the delivery of a high potent narcotic kicks in due to the data available.
It’s not just about moving from point A to B, we also capture the data around how close they got to B, how long they stayed at point B to gather analysis about how the motor is behaving within the environment. This feedback is important when dealing with things happening live in the field.
The potential usages of our technology within medical science is almost endless. Can you describe how this is possible with our core range of products?
TE: We’ve purposefully built our core science and mechanics in a unique patented way enabling it to work in a number of different environments. We’re always looking at how we can increase power and speed and reduce energy consumption which is the foundation we build on. We also design in a way which makes it malleable to how and where it’s applied. We have 12 platform motors which translate into hundreds of skews which could be used in a number of different applications.
Finally, let’s wrap up on the future of our technology and how we’re able to predict where it will be used.
TE: The future for us is a fascinating and pretty much limitless arena. The reason we started with medical technology is based on lots of market research. This told us that there are many companies in the field trying to innovate at a rapid pace. As everything in this space is centred around accuracy and precision we’re the perfect partner to enable engineers to overcome existing roadblocks.
Increasingly more industries are seeing what we’re doing in medical technology and asking how we can help them overcome their limitations too. We see ourselves working with more and more industries to innovate the future, with aerospace, unmanned aerial vehicles and automotives offering just three exciting examples.